Wild Turkey, which featured jockey Rosie Napravnik last fall in its #nevertamed marketing campaign, is showing support for her quest to become the first female jockey to win the Kentucky Derby.
This week, the Lawrenceburg bourbon maker launched the social media campaign #RideWithRosie.
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Napravnik is scheduled to be aboard Kenneth L. and Sarah K. Ramsey's horse Vicar's In Trouble on Saturday at Churchill Downs.
In honor of the jockey, Wild Turkey will donate $10,000 to Old Friends, a retirement farm for Thoroughbred racehorses in Georgetown.
In addition, every time someone tweets #RideWithRosie to @WildTurkey, the distiller says, it will donate $1 to Old Friends, up to a matching $10,000.
In a news release announcing the campaign, the distiller pledged: "If Rosie wins the Kentucky Derby this year, aside from going crazy with excitement, Wild Turkey will double the total donation, for a grand total of $40,000."