Salvador Perez rises high to see new Royals billboard
The Royals’ billboard to follow up their 2015 World Series championship season features what else: Catcher Salvador Perez and his water cooler celebration.
And even Perez helped out — posing on a bucket lift during the billboard’s construction Monday at Southwest Trafficway and Westport Road in Kansas City. The new billboard, created by the Royals and Walz Tetrick Advertising, shows Perez dumping out a three-dimensional Gatorade bucket.
“Every fan deserves a Salvy Splash,” said Michael Bucek, Royals vice president of marketing and business development.
The billboard also contains the line “Forever Royal,” which will continue to be the team’s slogan in 2016.
“This team has been an inspiration to us all,” Walz Tetrick president Charlie Tetrick said. “On the field, they never gave up, never settled for one base when they could get two. Off the field, they stayed loose and interacted with the fans. Suddenly, there’s a whole new generation of Forever Royal fans.”
Previous Walz Tetrick/Royals billboards appeared along Interstate 35 south of downtown. In 2013, there were dual billboards that showed James Shields, on one side of the expressway, pitching to Perez on the other side. The next year, a billboard of Alex Gordon appeared torn as he was sliding. Last year’s billboard was constructed to look as though Jarrod Dyson’s glowing feet had burned up the sign.