No playoff season, but Kansas City still loved watching the Royals.
The Royals on Fox Sports Kansas City finished with the second-highest local-market television rating among major-league teams, posting an average of 8.46, or 78,000 households per game, in the Kansas City market.
Only Cleveland, which ran away with the American League Central Division championship, owned a higher local rating, at 9.22.
The Royals were baseball’s top local-market draw each of the past two seasons.
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Can good numbers translate to a more lucrative television contract, providing additional revenue for payroll? Perhaps, but not before this year’s class of free agents — Eric Hosmer, Mike Moustakas and Lorenzo Cain, among others — hits the market.
The Royals’ contract with Fox Sports runs through the 2019 season, and The Star reported in May that preliminary discussions for a new deal have begun.
Forbes measured baseball broadcasts and reported 12 teams ranked first in their local markets in prime time during the season, topping the prime-time average of all other networks in those markets.
Baseball’s top five local-market draws: Cleveland, Kansas City, St. Louis, Boston and Baltimore.