From KC to LA, iconic Baldwin brand is on the move

Matt and Emily Baldwin of Kansas City-area boutique Standard Style are opening a Los Angeles Baldwin shop. Architect Matthew Hufft incorporated elements of Midwest heritage in the store design.

On Oct. 4, thirteen years to the day after Matt and Emily Baldwin opened Standard Style, their Kansas City-area boutique, a Los Angeles Baldwin shop opens.

“Emily and I got married 16 years ago and moved to LA right after we got married, and those early days, we always shopped on Melrose,” Matt says. “It’s always been the fashion hub for the city.”

The Los Angeles store is one of three locations outside of Kansas City for the brand. A New York store opened in August, a Dallas store on Sept. 6. It’s all about strategy.

“To have a brick-and-mortar experience mixed with online capabilities is paramount,” Matt says. “People are looking to discover different cultures in every city in the country, and our ability to expand from Kansas City is in our advantage.”  

The  new stores were designed in partnership with architect Matthew Hufft, who helped come up with a “prairie in the city” concept. Midwestern-inspired details, like a waving wheat display in the front window and a modular prairie table, reflect Baldwin’s fall collection as well as Matt’s upbringing in the Flint Hills.

“We carry that theme through with our fixtures,” Emily says. “Each store has a similar vibe, with a nod to each city.”

Along with Baldwin’s denim and signature Kansas City hat, each location features products specific to the city, from jewelry and apothecary items to market bags and hats.

“Kansas City is our home base, and without K.C. we wouldn’t be able to do what we’re doing,” Emily says. “It’s a nod to K.C. and how awesome it is to take these brands to these big markets.”

Paradise to the Plains

Casual, bohemian, underdecorated—this is  how fans of interior designer India Hicks have come to know her one-of-a-kind aesthetic.  A new book, “Island Style,” chronicles her work. The daughter of designer David Hicks, India has forged her own path in the design world and is coming to Nell Hill’s, 4101 N. Mulberry Drive, Oct. 16 from 1 to 3:30 p.m. The event is free and 20 percent of proceeds from India Hicks products go toward the Global Orphan Project. To RSVP, email