Sock it to Me

Sock 101's Dave Feyerabend and Kelly Yarborough
Sock 101's Dave Feyerabend and Kelly Yarborough

Sock 101 co-founders make their way on the small screen Thursday

Thursday at 9:30 p.m., Kansas Citians might recognize a local brand on the third episode of Lifetime’s new show, Project Runway: Fashion Startup. Sock 101 co-founders Dave Feyerabend and Kelly Yarborough will appear on the show to pitch their business concept to a panel of fashion experts, including designer Rebecca Minkoff and Birchbox founder and CEO Katia Beauchamp.

The panel of judges will then have the opportunity to invest in the companies they want to partner with, much like ABC’s Shark Tank.

“Our vision is to be the world’s largest sock-of-the-month club,” Yarborough says in a clip for the episode.

You can view the clip here.

In honor of their appearance, Sock 101 is hosting a watch party at No Other Pub beginning at 7:30 p.m. Tickets for the event are $20 apiece and include food, drinks and giveaways. Half of the proceeds from the watch party will go toward the Sean D. Biggs Foundation.