Yael T. Abouhalkah

Sprint CEO Marcelo Claure profanely attacks T-Mobile’s John Legere — who then bites back

Sprint CEO Marcelo Claure got a little upset in a Twitter exchange with a rival cell phone executive late Wednesday.
Sprint CEO Marcelo Claure got a little upset in a Twitter exchange with a rival cell phone executive late Wednesday. kmyers@kcstar.com

Sprint CEO Marcelo Claure got a little profane late Wednesday night in a Twitter trash-talk exchange with T-Mobile CEO John Legere — who fired back Thursday.

Let’s go chronologically:

▪ Around 9 p.m. Wednesday, Legere tweeted this criticism more or less out of the blue:

“I give credit to @sprint for swinging the bat when they do but #allin is a swing and a miss, guys!! #sprintlikehell"

Legere then linked to a negative story about Sprint’s new cell-phone plans. One excerpt: “But, even Sprint’s All-In plan isn’t quite all-in. Customers are not getting the full picture.”

▪ At 11 p.m., Claure responded directly to Legere in a series of tweets (warning, harsh language ahead):

“I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it’s not true. You tell them they can upgrade up to 3x but you don’t tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It's all a fake show. So its really #Tmobilelikehell"

▪ Legere, who is infamous for his own profane-laced defenses of his company and attacks on others, sent out his responses Thursday on Twitter as well.

First came: “@marceloclaure you mad bro?”

It was followed by this dig: “When it comes to self-destructing, Marcelo is #Allin”

And this one: “Think I hit a nerve at end of rough week? ;) Maybe end of the Q is a hard day over there. @TMobile numbers speak for themselves. #comingsoon”

And finally this one shortly after noon: “Isn’t it cute that Marcelo’s been following me on twitter since joining? Now he’s starting to sound like me to get attention - it’s working!”

Overall, this is basically a fun, little social media battle going on between the Nos. 3 and 4 cell phone companies in America.

But it does show that Claure is willing to up the ante on social media in his attempt to take the Overland Park-based company to a higher level.

To reach editorial page columnist Yael T. Abouhalkah, call 816-234-4887 or send email to abouhalkah@kcstar.com. Twitter @YaelTAbouhalkah.

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