The marketing “gross mistake” landfill got a little higher this week with additions from Hallmark Cards and a St. Joseph bar.
A Walgreen’s customer in California, examining a blue and silver gift wrap that initially looked like Hannukah paper noticed swastikas in the design when she took a deeper look, The Kansas City Star reports. Hallmark Cards, which is based in Kansas City, licensed the wrapping paper rolls. It alerted retailers on Monday to pull the paper from shelves.
“We apologize for the oversight and apologize to anyone who was offended,” Hallmark spokeswoman Julie Elliott was quoted as saying. “That obviously was not our intent. It was an oversight on our part to not notice the intersecting lines that could be seen as a swastika pattern.”
The St. Joseph bar, Mug Shots, made headlines, offering a Michael Brown special — six shots for $10. Brown, an unarmed, 18-year-old African American, was fatally shot Aug. 9 by then-Ferguson, Mo., police Officer Darren Wilson. Wilson, who’s white, shot Brown at least six times.
The shooting has led to ongoing protests nationwide — some violent with many arrests and property damage — especially after a state grand jury recently determined that no charges would be filed against Wilson in the homicide. The bar co-owner, Rodney Stapleton, told the St. Joseph News-Press that the idea for the special was borrowed after he saw on Facebook that it had been successful at another bar. The bar later pulled the sign.
The marketing goof did draw about 20 protesters to the front of the bar on Friday night. Janet Christmas, who manages a nearby filling station told The Kansas City Star, “More than anything, it was supposed to be a joke that turned out real bad.”
That’s an understatement.