It’s a sad day when the world’s largest fast-food restaurant chain begins to seriously consider expanding its menu into more organic food items.
But that’s what McDonald’s is doing. It follows a fourth consecutive quarter of decreasing same-store U.S. sales.
It’s not as if the move to healthier menu items would be new to McDonald’s. It added salads years ago and wraps to try to pull in customers. The restaurant chain is fighting changing consumer habits.
Baby boomers used to make McDonald’s a key stop for fast food to go. But most of us can’t eat like that anymore. We can’t killing a half-dozen doughnuts at one sitting either and not suffer the effects.
So many other healthier restaurant chains and even quick-food convenience stores/gas stations also have opened, appealing to baby boomers’ and their now adult kids’ changing appetites. McDonald’s is having to play catch up.
Let’s just hope that it’s not the beginning of a Big Mac and fries becoming like speak-easy order that has to be made and served on the super QT.