Hallmark should know better.
Company workers over the years have been through plenty of diversity programs, yet slip-ups still occur. A new Keepsake Christmas ornament resembling a holiday sweater omits the word “gay” from the age-old Christmas carol, “Deck the Halls.”
“Don we now ourfun
apparel!” just doesn’t have the same ring. But the word change was made on the 2013 ornament because “gay” is “open to misinterpretation,” The Kansas City Star reports.
Hallmark had defended the change. But by Thursday afternoon, flooded with people’s reactions, the company apologized.
“We never intended to offend or make political statements with our products, and in hindsight, we realize we shouldn’t have changed the lyrics on the ornament,” Hallmark said in a prepared statement.