It’s bad enough that people’s smartphones are constantly sounding off with alerts about the weather, news reports of missing persons and game scores.
Now cellphones for the 2016 elections will annoy people with political ads. Those digital candidate ads are part of a new frontier, McClatchy News reports. They are less costly than TV ads, and there’s no remote control enabling consumers to quickly change the channel.
Some of the digital ads will focus on cute and funny so that people will want to watch and then share them. It’s a good, effective way for candidates to get their message out.
But imagine being a Republican and getting a Hillary Clinton for president ad on your cellphone. Then there’s the Donald Trump spouting his anti-immigration rhetoric.
That will go over well with Mexican-American smartphone owners. Yet spending on digital ads is expected to hit a record $1 billion in 2016.
For consumers, it’s a way to drain the cellphone battery so it has no juice when a call or text arrives that one really needs. It also is a way to rapidly burn up minutes and one’s data plans.
It may be good for the candidates but not for phone users who could get stuck with higher bills.