Opinion

Boulevard Brewing Company shows off Royals-themed KC Pils packaging

Jordan Williams filled glasses for a flight of Boulevard Beer at the bar at the Beer Hall, 2534 Madison Ave., in Kansas City.
Jordan Williams filled glasses for a flight of Boulevard Beer at the bar at the Beer Hall, 2534 Madison Ave., in Kansas City. tljungblad@kcstar.com

Earlier this month, the Royals announced the Boulevard Brewing Company as their “official craft beer.”

As part of the deal, Boulevard said it would have full use of Royals trademarks, and that the company could create “new Royals products and collaborations.”

On Thursday, Boulevard tweeted a photo of its new-look KC Pils six pack packaging and bottles, and it has a Royals look to it:

Boulevard is part of the Royals Craft & Draft area at Kauffman Stadium, but a release earlier this month noted that there will be “new Boulevard experiences in the Diamond Club, the View Level and a right field ‘Hop Stop.’ ”

Pete Grathoff: 816-234-4330, @pgrathoff

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