T-Mobile CEO John Legere makes KC style BBQ ribs in a slow cooker
On the day Sprint CEO Marcelo Claure and T-Mobile CEO John Legere announced that their companies are engaged to marry, Legere paid homage to the cuisine of Kansas City.
He posted a Facebook video of himself making "Kansas City ribs."
In a slow cooker.
In a spasm of self-awareness, Legere acknowledged that folks in Kansas City might not recognize what he was about to simmer for six hours, with no barbecue smoker in sight.
"I know. Everybody in Kansas City is saying, holy moly, this is the worst version of Kansas City ribs I've ever seen,'" he joked. "But you know what? Tell me they're not going to be great. Try and tell me that. I don't think you can."
Oh, but people could, and a few did in the Facebook comments.
"I love ya, John, but I’ve got to draw the line somewhere. You can’t freaking 'make' ribs in a freaking crock pot. That’s sacrilegious!" objected one man from Texas.
"Mr. Legere, make Kansas City your headquarters and we'll take you to eat Barbecue and get you some good sauce!" wrote one man.
One person called them "Kansas City Sprint Ribs."
"Slow Cooker Sunday" is a weekly online video show hosted by the gregarious CEO, who clearly knows his way around a kitchen. The videos rack up millions of views; the Kansas City barbecue show had more than 2 million views.
According to The Washington Post, the videos are usually streamed live from his apartment in Bellevue, Washington, or New York.
In April alone he made Buffalo chicken macaroni and cheese, quinoa and vegetables, and a recipe called creamy Crock-Pot chicken arrabbiata, and honey lentils for Easter.
"Happy Slow Cooker Sunday," Legere greeted viewers, throwing his arms in the air at the beginning of the video posted Sunday.
"You probably thought I forgot about slow cooker Sunday, but no," he said. "Every single week, right here, in my kitchen, whatever kitchen I'm in, we do Slow Cooker Sunday."
He was dressed to make a mess in a black apron, black chef's toque and T-Mobile-magenta tennis shoes on his feet.
Then he announced that Kansas City barbecue ribs were on the day's menu.
"And I tell you what. This is not only one of my favorite cities, Kansas City, but one of my favorite dishes, ribs!" he gushed. "So, I can't go there today, but I can make the ribs."
He got down to cooking after he spent a few minutes doing a commercial for T-Mobile and it's discount plan for military members and their families. He also took at shot at competitors AT&T and Verizon — or "dumb and dumber" as he called them.
Turns out the cooking videos also are marketing tools and have become "an incredible feedback mechanism for us," Legere told AdAge.
Some people only know him for the cooking show.
The cooking on the 12-minute rib video didn't begin until about the 8:20 mark.
He ran through the ingredients of the rub, which included brown sugar, paprika, pepper, chili powder, garlic powder, onion powder and cayenne pepper
His rib sauce of choice: "You know I love Sweet Baby Ray's."
That's a Chicago sauce on Kansas City ribs.
He planned to slow cook three pounds of baby back ribs, trimmed.
"I know you Kansas City folks are saying, 'He doesn't even know it's a rack.' I got individual baby back ribs because they're easier to put in here and flip around," he said, motioning to a big metal mixing bowl.
"But you can use a rack, if you want. You need a bigger bowl."
Then he confessed: "Actually, they delivered the wrong thing. But they're gonna be great anyway!"
He demonstrated the importance of greasing the slow cooker with cooking spray by spritzing not only the inside of the slow cooker, but a six-pack of beer on the counter, his head, the cellphone of the woman filming the action and his buddy's armpits.
He spritzed the floor, too, so he could shuffle-dance on the slick spot.
After he put the meat in the cooker and set the timer, he addressed the beer.
"You may be asking yourself, 'what's the beer for?' If you have to ask yourself that you don't really understand life in general," he said.
"What you should do is have one before, have one during and have two afterward. If you're worried it's 10 a.m., just make believe it's London. ... Or better yet, Russia.
"We're not going to make any comments about Russia."
Here's the recipe he used for Kansas City style Crock-Pot ribs.