Do TV commercials help political campaigns?
, and you might answer yes. It certainly seems like campaigns continue to view the 30-second spot as the cornerstone of a race, and raise money accordingly.
And spend it.
(But readthis, from David Carr
in the NYT: “Local news is still a powerful driver of profits, especially in battleground states during election years, but not if costs have been cut to the point where an anchor is sitting in a studio reading the newspaper over commodity video.”)
Political ads used to be the centerpiece of budgets for Missouri television stations. The collapse of the state as a presidential battleground, coupled with less-than-competitive statewide races in recent years, has cost Missouri stations millions in political ad revenue.
But there are also signs the 30-second ad on over-the-air TVmay be dropping in effectiveness anyway
Ask Karl Rove.