For anyone but celebrities, getting noticed on the internet can be a daunting task. This is especially true for business owners looking to draw customers to their websites. An ineptly-worded “About us” or a clumsy navigation is all it can take to lose them.
That’s where Lifted Logic of Overland Park comes in.
The company, which bills itself as a digital creative agency, is all about helping get the right eyes onto the web pages of its clients and converting those views into returning customers, says founder Adam Fichman of Overland Park.
Lifted Logic employs designers, videographers, writers and developers to build the online presence of its clients, which range from Fortune 500 corporations to small business startups.
Q. How would you describe what you do?
“It’s taking this online experience and helping them be found, telling their story, converting their users and then repeat the process,” Fichman said.
Typically clients come to Lifted Logic for help with their websites. The staff’s job is to find the most effective way to tell the client’s story that will result in customers or leads and a better online experience. That could involve videos, consulting and page wording that gives a good match for Google searches, he said. It also involves a bit of consulting to help the business find other ways to maximize its web presence.
Q. How did you get started in this business?
Lifted Logic has been around since 2007. But the company evolved from 1Dawg, a different business Fichman and friends started while in college. At the time, the idea of uploading video onto the web was new, he said. After trying to drag a video of a dog an iPod, Fichman said he decided to start a website where users could upload videos to be later downloaded onto iPods.
Their efforts predated YouTube, he said.
But the idea was so new that the laws and money-making structure had yet to catch up. The idea of having users flag inappropriate content had not yet been developed, he said. And the monetization strategy was inadequate.
“I was $2 million in debt by the time I was 19,” Fichman said.
That eventually turned itself around, and Fichman was able to work with investors and corporations to develop 1Dawg into the first company to send video from a website to a cellphone, he said.
It was that experience with the corporate world that led Fichman to decide to take a different direction. He still owns a percentage of 1Dawg, but now focuses on helping companies with their web presence and providing a positive work experience for Lifted Logic’s 17 employees.
Q. Your website says you run a company where people love coming to work. How do you accomplish that?
Fichman said he tries to stay away from the top-down hierarchy found in large corporations, focusing instead on listening and respect for the members of his staff. “We’re all equals,” he said. “We all just want to make incredible projects. Our names all mean Lifted Logic. We take pride in our work and the name.”
The emphasis is on highly motivated people with a passion for learning, he said. Fichman said he looks for people who constantly want to improve. “You can teach people anything but you can’t teach people to want to learn and want to constantly get better. That’s what we look for and that’s why we keep getting better,” he said. “The better you become at anything, the better you become at everything else.”
Creature comforts also help. Fichman said the staff has food brought in, beer in the refrigerator and occasionally goes on field trips.
Q. What are the biggest challenges you face?
“Constantly getting better and never being complacent. That’s the biggest challenge and the biggest reason why we do it,” he said.