The annual Zona Rosa Easter Parade, led by Royal’s mascot Sluggerrr as parade grand marshal, begins at 11 a.m. March 26.
The parade will include the Easter Bunny, walkers dressed in Easter finery, marching bands, floats, community groups and prize money totaling $6,000.
“It’s a community walking parade,” said Audrey Cisco, marketing assistant at Zona Rosa. “It’s kind of the old-school promenade where we want people to walk in it, dress up cute and we’ll have a panel of local celebrity judges select winners”
Non-profits can enter floats or have groups walking in the parade,” Cisco said. Prize money will be awarded according to crowd applause.
Rosemary Salerno, general manager of Zona Rosa, said last year’s non-profit competition was a success and will become a tradition.
“Just like last year, on behalf of our corporate philanthropic initiative Olshan Outreach, we will be awarding $5,000 in cash prizes to the non-profits that create the most spirited parade floats.”
Prizes totaling $1,000 will be given for Most Outstanding Family, Most Outstanding Man and Woman, Most Outstanding Boy and Girl.
Awards will be given following the parade — about 11:45 a.m. followed by a performance by Mr. Stinky Feet at noon in the Town Square.
Other plans for the day include free family activities such as a petting zoo, visits with the Easter Bunny, bunny sack races, an egg-carrying contest and other old-fashioned games.
Zona Rosa stores will also feature specials and promotions that day.
Those with floats or cars should register ahead of time by calling 816-587-8180. Registration for walkers only is on parade day at 10 a.m.