When you think of area grocers, Price Chopper and Hy-Vee probably come to mind. But Wal-Mart’s Supercenters are close, and when its Neighborhood Markets and Sam’s Clubs are added in, the big retailer can claim the most grocery shoppers, according to survey results from Scarborough Research.
Nearly 2,000 area adults 18 and older in a 33-county area in and around Kansas City were asked where they had shopped for groceries — any groceries — in the past week, so people could list more than one store.
Almost half said a Wal-Mart Supercenter. Nearly 1 in 5 said they had shopped at the monster retailer’s Neighborhood Market locations, and almost 1 in 6 had bought groceries at Sam’s Club discount warehouses, also a Wal-Mart brand.
Price Chopper and Hy-Vee also had nearly half of those responding say they had shopped there in the past week. Discount grocer Aldi was next, with 3 in 10 saying they’d shopped there recently, and Costco and Target/SuperTarget each drew at least 17 percent of respondents, about the same as Sam’s Club.
When it came to the larger question of where people buy most of their groceries — for which, by definition, they could list only one store — Wal-Mart dominated with 21 percent saying its Supercenters, 6.7 percent a Neighborhood Market and 1.9 percent at Sam’s Club. Hy-Vee, at 17 percent, and Price Chopper at 16.9 percent, were virtually tied. Aldi, at 12.7 percent, was the only other chain over 3 percent.
More than 40 percent of shoppers at the grocers known for low prices — Wal-Mart Supercenters and Aldi — said that also was where they bought most of their groceries.
By contrast, just 13 percent of Sprouts shoppers and 11 percent of Whole Foods and Trade Joe’s shoppers said those stores were where they bought most of their groceries.