Local film student Kyle Kelley’s quest for Super Bowl commerical immortality came to a halt this week.
Judges for the Doritos Crash the Super Bowl commerical contest selected 24 semifinalsts Wednesday, but neither of the two commercials submitted by Kelley was among them. The competition, which features a $1 million grand prize and the airing of the winning commerical during Super Bowl XLVIII, invited particpants from around the world to submit 30-second Doritos commercials.
Kelley, who says he spent roughly $7,000 and 500 hours working on his submissions, entered a pair of commercials featuring a feisty grandmother intolerant of anyone getting between her and her Dortitos.
In one, she seeks out revenge against a mugger who has stolen her purse full of chips. In another, she roughs up a jail cell full of criminals for a similar offense.
The contest field will be narrowed to five next month, with those contestants winning a trip to this year’s Super Bowl in New Jersey and at least $25,000. The top two finishers will have their commercials aired during the Super Bowl, and the grand prize winner will receive a million dollars.