Alex Austin (left), chief executive of Branch Metrics, is trying to create a universal Web address that would work across apps as well as the Web.
Alex Austin (left), chief executive of Branch Metrics, is trying to create a universal Web address that would work across apps as well as the Web. PETER DASILVA The New York Times
Alex Austin (left), chief executive of Branch Metrics, is trying to create a universal Web address that would work across apps as well as the Web. PETER DASILVA The New York Times

Companies are teaching smartphone apps to talk to one another

January 05, 2015 09:40 PM