On the heels of T-Mobile’s video streaming deal called Binge On, Sprint is trying to draw attention to its own consumer offer to be announced Wednesday.
Chief executive Marcelo Claure has been tweeting about whatever is coming. A post on Sunday talked about his team’s long hours working out the details.
On Tuesday, Claure’s tweet sent followers to a countdown clock on the company’s website.
“The other carriers are not going to like this...guaranteed,” reads one Claure tweet displayed prominently below the countdown that is set to go off at 10 a.m. Wednesday.
The hint offered for those who click on one button is that “savings” is the word of the day.
Wireless carriers traditionally target consumers during the holiday shopping season when many subscribers are looking for new phones or tablets and are willing to switch carriers to get a good deal.
Specials often leave existing customers feeling left out, as suggested by one Twitter post. Claure responded that Sprint will have “something special” for existing customers, too.
Wednesday’s events include a conference call Claure plans hold with reporters a bit more than an hour after the count down ends. The late morning session promises “a major announcement.”
Though Sprint hasn’t revealed what it plans, the company’s chief financial officer told investors that a price cut is not in the works.
Tarek Robbiati, who joined Sprint in August, spoke at a Wells Fargo Securities event last week.
“We don’t feel the need to cut price. We are very price competitive,” he told Wall Street analysts the same day that T-Mobile announced its Binge On video streaming deal.
“What we need is to communicate the value of our proposition a lot better to the market so they realize that. We do still have some work to do there.”
Wednesday’s announcement may be the first step in that direction.