Minit Mart enters KC market with rebranding of 59 convenience stores

TravelCenters of America has acquired 59 area convenience stores and is rebranding them to Minit Marts.

The company recently purchased the former Gas-Mart USA, Conoco and Meiners locations in three separate transactions. The purchase price was not disclosed.

TravelCenters of America is sprucing up the stores with new paint and lighting, repairing closed car washes at some of the locations and updating gas pumps, and may even add quick-service food operations in some of the stores, said Tom Liutkus, spokesman for the company.

“Our vision for this brand is it will be bright and cheery with extremely clean restrooms,” Liutkus said. “We pride ourselves on great coffee. We also pride ourselves on great customer service.”

TravelCenters of America, which is based in a Cleveland suburb, took over 31 Minit Marts in Kentucky and Tennessee in 2013. As it acquired convenience stores in six other states it converted them to Minit Marts. It currently has about 200 locations under the brand.

The locations offer gasoline and a selection of groceries and food to go.

TravelCenters of America is the largest publicly traded operator and franchisor of full-service travel centers in the U.S., with more than 250 locations in 43 states and one in Canada. They operate under the TA or Petro Shopping Centers brands.

Liutkus said the company plans to rebrand its travel center locations to Minit Marts so they are more recognizable to customers who are traveling.

The travel center locations also have about 20 quick-service food operations including Travel Center of America’s own O’Deli’s, as well as such national brands as Burger King, Dunkin’ Donuts, Popeye’s, Starbucks and Subway.

The company may add one of the food service operations to area locations that are large enough.

Joyce Smith: 816-234-4692, @JoyceKC