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Sprint's Boost Mobile business ranks high in J.D. Power survey

Boost Mobile, the prepaid calling service owned by Sprint, ranked third in a customer satisfaction survey released by J.D. Power and Associates.

The study, which focused on prepaid phone carriers, ranked NET10 at the top, followed by TracFone. Ranked behind Boost were Vrgin Mobile, which is being purchased by Sprint, Alltel and T-Mobile.

Based on a 1,000-point scale, Boost Mobile scored 771. NET10 scored 774, and TracFone, 773.

The study measured customer satisfaction with current non-contract wireless service across six categories. In order of importance, they are: performance and reliability; cost of service; account management; initial activation; offerings and promotions; and customer service. Responses were generated from about 4,3000 wireless users.

In terms of specifics, Boost, NET10 and TracFone all ranked the highest for overall customer satisfaction.

Boost was ranked "among the best" for initial activation; "better than most" for cost of service and account management; and "about average" for performance and reliability, offerings and promotions, and customer service.

The study also found some interesting data points about wireless usage:

•Pay-as-you-go users spend about $35 for each airtime purchase, down $5 from 2008.

•Monthly non-contract users spend an average of $25 less per month than those with contracts.

•Non-contract users report using 320 minutes per month — up from 233 minutes in 2008.

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