Kansas City, we just keep on hitting the home runs.
As we celebrate our back-to-back arrival to the World Series, Kansas City designer Matt Baldwin is representing our city in the holy grail of fashion: Vogue. He and his children appear alongside another hometown hero, Jason Sudeikis, who’s a family friend, as well as model Kendall Jenner in the magazine’s November issue.
But it’s more than a pretty picture. Baldwin is one of 10 finalists competing for the Council of Fashion Designers of America and Vogue Fashion Fund prize. For the past few months he and wife Emily, known for Standard Style and Baldwin Denim, have been hard at work in hopes of winning it all — $400,000 and mentoring from fashion greats. In the past, this win has helped turn Alexander Wang and Proenza Schouler into style icons.
Yes, that means fashion queen Anna Wintour approved of our very own Baldwin Denim. And to think, we can buy the gear at the couple’s stores on the Country Club Plaza and in Leawood.
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Last week, Matt took part in the final challenge: a Los Angeles runway show hosted by Kanye West and Kim Kardashian West.
“This experience has been an honor and I am humbled to have been selected to go through the process,” Matt says via text message. “I have grown so much as a designer, creatively and in business, through the process. I have met the pioneers before me in this industry, and I have gained a new outlook on the future of fashion and retail in the U.S. I am excited about the energy on the brand and I am looking forward to applying it into our business and this city.”
Baldwin’s high-quality denim and popular KC hats have been worn by celebrities including Sudeikis, Jay Z and Ellen DeGeneres. Two years ago, GQ named him one of the four best new menswear designers in America.
We won’t know if he’s won the top prize until Nov. 2. In the meantime, we can enjoy his spread in Vogue.
“Being in the middle of the country really let us pull ideas from everywhere — and everybody,” Baldwin told Vogue. “It’s always a mix of grit and grace.”
Follow @baldwindenim on Twitter for the latest on the competition.