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Boulevard brings Zon Belgian-Style Witbier out of retirement

Boulevard’s Zon Belgian-style Witbier, which was slated for retirement in 2016, will soon make its comeback.
Boulevard’s Zon Belgian-style Witbier, which was slated for retirement in 2016, will soon make its comeback. Boulevard Brewing Co.

We’ve got good news for beer lovers who were heartbroken to hear that Boulevard Brewing Co. planned to retire Zon Belgian-Style Witbier in 2016.

According to the Kansas City brewery’s latest Facebook post, Zon “has been resurrected” and will be sold in several states this year. Among them: Kansas, Missouri, Nebraska, Iowa, Arkansas and part of Illinois.

“The first bottling run is happening today and we hope to share an official release date soon,” reads the Facebook post. “Stay tuned!”

Zon is a summer seasonal beer brewed with coriander and orange peel. The award-winning beer was introduced in 2001. In September, Boulevard announced it would retire Zon in 2016 because “the sales just weren’t there” to keep the beer in production.

“It was a tough decision last year to say we wouldn’t make it again,” says Boulevard marketing manager Julie Weeks. “Luckily we had a small window in our production schedule and enough support to produce it again for summer distribution in some of our regional markets.”

Boulevard’s new visitor center also is scheduled to open this summer — so it might be possible to order a Zon from the beer hall on the second floor.

And in case you’re wondering: The brewery has not announced plans to resurrect other retired beers such as Tenpenny Ale, Lunar Ale, Amber Ale and Boss Tom’s Golden Bock.

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