Nothing says potato chip more than biscuits and gravy, right?
That’s what Lay’s Potato Chips wants you to decide. As part of its “Do Us a Flavor” competition, where fans are asked to submit new flavor ideas, the company recently rolled out four finalists: West Coast Truffle Fries, Southern Biscuits and Gravy, New York Reuben and Kettle Cooked Greektown Gyro.
Submissions had to include the flavor name, three ingredients, the chip style, the city/state that inspired it and why. People can vote for the best flavor online until Oct. 18 or declare their favorite on Twitter or Instagram with hashtags (#VoteTruffleFries, #VoteBiscuits, #VoteReuben or #VoteGyro). The winner will take home $1 million.
This is the competition’s third year, and previous winners include Cheesy Garlic Bread and Kettle Cooked Wasabi Ginger.
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These new chips can be found at any local QuickTrip or grocery store. I and two other Kansas City Star summer interns — Austin Huguelet and Kristen Polizzi — tried them all so you don’t have to.
Here’s a quick breakdown of our thoughts:
West Coast Truffle Fries: A solid chip, but it tasted like sour cream and onion. While the flavor lacked originality, we shamelessly helped ourselves to seconds and could easily eat an entire bag. This flavor was the only “wavy” chip of the four — it’s thicker with ridges. To us, this flavor wasn’t worth $1 million.
My verdict: “It’s not bad … I just wouldn’t say it’s a truffle fry.”
Southern Biscuits and Gravy: Although skeptical at first, most of us surprisingly liked the flavor. Yours truly never had real biscuits and gravy before and I couldn’t stop eating the chips. The sausage flavor was very strong.
Kristen’s verdict: “It does taste like biscuits and gravy, I just don’t want it to be a chip.”
New York Reuben: This was the most controversial and least-liked flavor. You’ll either love it or hate it. You could taste the corned beef — the foundation of a Reuben sandwich — but not the Swiss cheese, sauerkraut or Russian dressing. Two of us oddly got a dill pickle taste, which became too overpowering.
Austin’s verdict: “I don’t want corned beef in my chips.”
Kettle Cooked Greektown Gyro: One of the favorites, and it had the most dominant flavor of the four. We instantly tasted the lamb and Tzatziki sauce. Weirdly enough, we all thought the Mediterranean flavors worked well in chip form.
Kristen’s verdict: “That’s definitely gyro. I feel like that’s pretty accurate.”