Most people have heard the “USA, USA, USA!” chant at some point in their lives, typically by college frat bros who may have had a little too much to drink.
Well now, those frat bros can literally get drunk on America.
In an either completely bizarre or potentially brilliant publicity stunt, Budweiser has decided to temporarily rename its beer “America.”
With the Olympics and the heated general election, Ricardo Marques, a vice president from Budweiser, told Co.Design Magazine that this was, “maybe the most American summer ever.”
So while its cans will look the same, the word Budweiser will be replaced with America until after the November elections.
Nearly a third of all beer sales happen between Memorial Day and Labor Day, with particular peak around the Fourth of July. And Budweiser is known for its past patriotic campaigns, including putting an American flag or the Statue of Liberty on its labels.