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CHIEFS CHAMPS OF WORLD

DATE OF EVENT: Sunday, Jan. 11, 1970

DATE PUBLISHED: Monday, Jan. 12, 1970, in The Kansas City Times

Editor’s note: The Chiefs’ defeat of the Minnesota Vikings in the 1970 Super Bowl was the second appearance by the Kansas City team in the four-year-old post-season game. Their first, in 1967, ended with a loss to the Green Bay Packers. Speculation ran high that this would be the final Super Bowl because the old American Football League and the National Football League were scheduled to merge. The game was played before a sellout crowd of 80,977, at the time a record audience to watch the Chiefs play.

New Orleans — About 5:20 o’clock yesterday afternoon the Kansas City Chiefs officially were crowned pro football champions of the world.

Maybe it should be the universe. From the way the Chiefs handled the Minnesota Vikings, 23-7, in the Super bowl they looked a step ahead of the regular football world.

Not only did the Chiefs win the big one for themselves, they fired a resounding parting shot for the American Football league in its final hour. The last team to represent the 10-year-old circuit, the Chiefs pulled the A.F.L. into a 2-2 tie against the National league, a haughty circuit 40 years its senior.

Typical of the Chiefs’ victory and season was another triumph over adversity by Len Dawson, and an outstanding effort by the defensive unit, which allowed only three touchdowns in four pivotal games down the stretch.

Dawson, the 34-year-old quarterback who rejected knee surgery four months ago in hopes of returning to the line-up, and who, just five days before the Super bowl, was put through the emotional wringer when his name was mentioned as a possible gambling-probe witness, steered the Chiefs to two touchdowns and three field goals. …

Hank Stram, the team’s only coach and the all-time winning mentor in the league, saw the Chiefs square accounts for a 35-19 loss to Green Bay in the inaugural postseason pro showdown three years ago. The Kansas City triumph followed on the heels of the New York Jets’ 16-7 upset over Baltimore in the Super bowl.

For the winning Chiefs players, the rewards went beyond the prestige and satisfaction of the world championship. The winning share is $15,000 a player and the staff and the players share in the loot. The losing Vikings’ full share totaled $7,500.

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Editor’s note: An accompanying page one story described the reactions of Kansas City fans.

Empty roads, few police calls are signs of a town enraptured

Visitors to Kansas City yesterday afternoon entered a town of almost deserted streets.

But if they bothered to look inside the buildings and houses, it was obvious the citizens had only temporarily deserted their town for an electronic visit, to Tulane stadium in New Orleans.

It was there the Kansas City Chiefs, representatives of the American Football league, defeated the National Football league’s Minnesota Vikings 23-7 on Louisiana turf to become the undisputed football champions in the nation.

The event brought tumultuous excitement to usually sedate suburban areas. …

Before the locker room interviews were completed, new and old fans alike were stomping and hollering and jumping. The furor erupted outside houses as fans waved improvised banners, shouted Chiefs yells, released fireworks and fired shotguns.

Kansas City Power & Light Co. officials reported an increase yesterday of about 15 million watts over normal Sunday afternoon power usage in Kansas City. Most of it no doubt was directed to television sets and radios.

At the Kansas City police department, where about 360 calls normally would be received in a 3-hour period, only 96 calls were taken yesterday afternoon, or about one-fourth the usual number. …

Police dispatchers said most of the calls from 2:30 to 5:30 o’clock yesterday came at half-time of the football game. …

One of the ways fans got ready for an afternoon of solid television was to lay in supplies, including plenty of popcorn. A firm dealing in popcorn and ice cream sold more than 40 six-and-a-half gallon cans of popcorn Saturday and yesterday, an increase of 30 percent over regular weekend business. …

The dispatcher at the Black and White cab company reported an average number of calls yesterday afternoon, mostly from persons coming and going to work.

“But we didn’t have any night drivers show up,” she added. “They usually come in between 3 and 6 o’clock. Just whether this had anything to do with the football game or not, I don’t know.”

Downtown motion picture theaters reported a drop of more than 85 per cent in their usual Sunday afternoon attendance figures. …

For many fans it was a fitting end to the Super bowl series. The Chiefs came away the winner of the last one to be held, after being denied a victory in the first Super bowl in 1967.

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