So why does Farmers National Company have 3 different local web sites? “The intent was to make buying country property, as easy as it is to buy homes in subdivisions.” So says Bill Gaughan local broker.
“Selling rural property is our passion and we found that most real estate companies treat rural property as a sideline to selling homes in the city. When we started out 15 years ago we soon found that while there were many successful marketing efforts for city homes, the ones for selling rural property were immature at best,” said Gaughan.
Gaughan decided that buyers and sellers of country property deserved more focused attention on their needs. So he took his 15 plus years of selling rural property to Farmers National Company and began to build and design marketing plans for selling rural property. One of the first things they found was that rural property had far more clients with unique needs, than might have been imagined.
Gaughan found that there were people who wanted to live on estate homes, others who wanted horse property, some people who wanted land for hunting and recreation, and others who made a living off the land by farming and ranching.
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It was clear there was no one way to satisfy them all. So instead of trying to fit all clients into a one size fits all solution, Gaughan’s team developed multiple platforms to suit the specific needs of each group.
For example, there is a large market of people who want to buy homes in the country or on large acreages. Often if they can’t find the home they want, they will buy land and build instead. But finding country homes and vacant land is frustrating in a real estate market focused on selling city homes. So Gaughan’s team developed a specialized web site for those clients.
www.RuralKC.com was the answer. With one click, a buyer can choose any county in the metro area and be given the choice of looking at properties with or without homes. If a property with a home is what they want another click will give them every home for sale in that county broken down by the acreage size.
If vacant land is what they want, they will not only be given the choice of all the vacant land for sale broken down by acreage, but they will also be given the choice of land suitable for hunting or horses properties. As Farmers National Company belongs to the KC MLS, all the property currently for sale is available on all the web sites.
There are others only interested in horse properties. For those people, Gaughan developed www.KCHorse.com . This has all the active KC area horse properties, and like www.RuralKC.com is broken down with one click by county and acreage size. Also www.KCHorse.com has a list of many local equine providers from Veterinarians, to Western Wear.
That still left farmers and ranchers without a web site. So, www.FarmersNationalKC.com was developed. This web site has farms for sale in both Kansas and Missouri and they are broken down by each state and whether or not the land is north or south of I-70.
While having multiple web sites was a great beginning, it is just the start of the process to satisfy clients. The pre and post-sale support for each group is also specific to each client’s needs.
For example, people buying their first country home were not likely to be familiar with many new issues they’d face. Such things as septic systems, easements, mineral leases, and rural zoning are not things that most real estate agents deal with regularly. But Gaughan’s team deals with those issues daily.
When it comes to supporting clients on farms and ranches there is no company in the world as experienced as Farmers National Company. Farmers National has been managing farms and ranches since 1929, and currently manages over 2 million acres in 44 states. They are the country’s largest farm management company.
“We’ll never stop trying to improve,” says Gaughan. “But 15 years of experience has proven to us that each client has a unique set of circumstances and we have the desire and experience to meet their individual needs.”
Locally, Farmers National Company real estate can be reached at (913) 837-0760, by visiting one of the three local web sites; RuralKC.com for country homes or home sites, KCHorse.com for horse properties, FarmersNationalKC.com for farms and ranches, or by emailing info@FarmersNationalKC.com. For rural and agricultural properties nationwide visit www.FarmersNational.com