The Samsung 77-Inch S90D TV is a super TV for the Super Bowl and sports watching

Updated Feb 4, 2025 2:38 am ET


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With the Super Bowl just days away, now is a perfect time to update your living room or man cave with a TV that can present sports events in vibrant, crystal clarity. But where should one begin when the market is flooded with all manner of high-resolution TVs, all of which claim to have the best picture or superior smart features?

Let’s cut through the noise and give it to you straight: for an up-to-date TV that presents sports action with accurate colors, smooth movement and image quality that makes you feel as if you can smell the turf and feel the mud on your jersey, Samsung’s OLED 4k S90D is a great choice. While all the TVs in this class are top-notch, the 77-inch version is a top pick because what can be better than a giant-screen TV for a giant game? Let’s get into the features and why it’s a clear winner when it comes to watching sports.

Samsung 77-Inch Class OLED 4K S90D Series HDR+ Smart TV, $2,197.99

Samsung 77-Inch Class OLED 4K S90D Series HDR+ Smart TV
Amazon

Samsung S90D TV’s display technology can be best described as “state of the art:” the OLED screen utilizes pixels that emit their own light, providing crisp details and a bright image that supports shows with the latest HDR+ resolution. The TV even converts older videos and broadcast TV with lower resolutions to 4k resolution, which means you don’t have to throw away your DVD collection just yet. You also won’t have to fiddle with your remote to get maximum contrast and brightness from what you’re watching: the Samsung constantly scans the image to make those adjustments automatically.

Samsung’s TVs are also Pantone-validated, which means they’ve been tested and approved for accurate rendering of up to 2,390 colors and 138 skin tones, so you can rest assured that the colors you’re seeing are being presented the way they’re meant to be. The TV’s built-in 144Hz motion accelerator gives you crisp imagery without motion blur, even with objects moving at high speed, which gives it a huge edge over most standard TVs which only have a refresh rate of 60 Hz, and make it perfect for gaming as well as sports TV watching. Even better, the screen has a wide viewing angle, so you and your friends will get a great view of the action, even if you’re spread out in the room.

The Samsung S90D doesn’t just give you an outstanding picture — it also provides theater-quality sound, as it’s equipped with Dolby Atmos as well as an object tracking feature which produces surround sound by following movement on screen. And if you’re viewing other kinds of entertainment, this TV has you covered: with a built-in gaming hub, you can stream games without need of a console, and its smart TV gives you access to all the major streaming apps like Netflix and Disney+.

With all of the above, it’s no wonder that experts call the Samsung S90D TV a “superb TV for any usage,” whose picture quality is “nearly unbeatable for the money.” Whether you’re gearing up for sports-watching events or are ready for a best-in-class TV that will also impress movie watchers and game watchers, the Samsung S90D is our pick for a true “super” TV worthy of the Super Bowl!

Ho Lin

Ho Lin

Author

Ho Lin is a content writer at McClatchy. He has over two decades of experience in content strategy, creation, and development, ranging from subjects such as anime and manga to military benefits, job search advice and AI evaluation. Ho is based in the San Francisco Bay Area and holds a M.A. in Creative Writing from Johns Hopkins University. Ho also writes both fiction and non-fiction; his books include China Girl and Bond Movies: A Retrospective.

Abby Kass

Abby Kass

Editor McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.