Five months after acquiring 33 percent of music streaming service Tidal, Overland Park-based Sprint will be offering its customers exclusive access to the release of rapper Jay Z’s 13th studio album, “4:44,” on June 30.
The announcement on Sunday comes just two weeks after Sprint launched a massive ad campaign promoting a 6-month free Tidal trial for new and current wireless subscribers.
The majority celebrity-owned Tidal, founded by Jay Z in mid-2015, has struggled to keep up with competitors Apple Music and Spotify. Sprint’s stakes provides a pool of potential new customers for Tidal.
Sprint and Jay Z released a 32-second visual tease for the song “Adnis” on June 18, but otherwise the project has been under wraps.
Existing Sprint customers can visit sprint.com to sign into their Sprint account and get six months of Tidal HiFi free, which includes access to Jay Z’s new album. After six months, Sprint customers can pay the standard $9.99 per month for Tidal Premium or the $19.99 per month for Tidal HiFi (boasting a “lossless sound quality”). The company does not offer a free price point that includes ads, like Spotify and Pandora.
The platform provides users on-demand access to more than 48.5 million music tracks, 175,000 videos, curated playlists, exclusive content, videos and concert tickets.
Tidal’s past exclusive releases include Beyonce’s “Lemonade” and Kanye West’s “The Life of Pablo.”
Over the weekend, news also broke that power couple Jay Z and Beyonce, who married in 2008, welcomed baby twins; they also have a daughter, Blue Ivy.