By selling “Fifty Shades of Grey” sex toys, Target either just got way cooler or very naughty, depending on your point of view.
News of Target’s in-store displays of officially licensed “Fifty Shades” products went viral on social media this week when one Twitter user in Oklahoma noticed the items inexplicably placed next to the kiddie toothbrushes.
“It could have been a sly prank or an accident,” noted the Consumerist.com, “but probably the worst consequence was that a few parents had to explain that a ‘love ring’ is something for grown-ups, and hey! Look at the new Angry Birds toothbrush over there!”
The items, sold on Target.com and in some stores in the “adult health area,” include the “Massage Me” candle, No Peeking Soft Twin Blindfold Set and the aforementioned Vibrating Silicone Love Ring.
(Bad news for all you Johnson County mommies: The Love Ring is not available online to residents of Kansas, Alaska, Arizona, Louisiana, Mississippi or Virginia.)
“Our stores are carrying a limited assortment of the merchandise,” Target confirmed to Entertainment Weekly.
“It’s worth noting that it is not exclusive to Target and we directed stores to place the display on a back cap (which means the back of an aisle, not the main aisle facing part) in the adult health area of the store.”
According to CNN Money the product tie-ins for the movie range from the sublime – Hot Topic’s tights decorated with Christian Grey’s signature “Laters, baby” – to the suit-wearing Christian Grey bear from Vermont Teddy Bear Co. that comes with mini-handcuffs and a blindfold.
Chicago Tribune business columnist Phil Rosenthal writes that despite its critics Target “is unapologetic, but knows it's being bad, very bad, oh, ow, yesssss.”