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GoDaddy yanks Super Bowl ad after backlash

GoDaddy pulled its Super Bowl commercial “Journey Home,” featuring Buddy the golden retriever after uproar from social media and animal rights groups.
GoDaddy pulled its Super Bowl commercial “Journey Home,” featuring Buddy the golden retriever after uproar from social media and animal rights groups. Twitter

After releasing their Super Bowl commercial early, GoDaddy has pulled the ad from Sunday’s lineup amid outrage from animal rescue groups and social media.

The ad, titled “Journey Home,” features a puppy that’s been separated from its family. Buddy, the golden retriever puppy, makes the long trip home to his happy owners — who are elated to see him since he’s already been sold online.

PETA quick to chime in to the outrage, commenting that “The sale of animals online and from pet stores and breeders should be roundly condemned.”

A change.org petition to have the commercial removed from Super Bowl Sunday received more than 40,000 signatures.

The creator of the petition, a woman named Helena Yurcho from Pennsylvania, said the commercial “is encouraging private breeding/puppy mills while shelter animals wait patiently for their forever homes or worse - to be euthanized.”

GoDaddy responded to the negative reaction this morning on its website.

"This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he's been adopted permanently by one of our longtime employees."

The original commercial can be seen here.

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