Some of us get it and some of us don’t: Why Psy’s new video, “Hangover,” has racked up more than 45 million YouTube hits in four days.
(We think one of our colleagues here at the Paragraph Factory is responsible for at least a thousand of those hits.)
The Korean superstar tells Billboard that the hangover theme came kind of naturally to him. "Yes, I'm a heavy drinker," he says. "I can honestly say (I'm hungover) half of the year."
Who knows if he’s exaggerating. But whatever it takes, bro, just keep doing it.
His monster hit, “Gangnam Style,” just broke a YouTube record by becoming the first video to scoop up 2 billion views.
In “Hangover,” he takes Snoop Dogg on a frenetic, frantic drinking tour of Incheon, South Korea, where they filmed 20 scenes in 10 locations in 18 hours because that’s how all the time Snoop had.
Party (kinda) like the Koreans do!
Karaoke? The guys do that.
Hit up a bathhouse? They did that, too.
Soju shots? They did (lots of) those, too.
Soju is the rice-based distilled beverage in those little green bottles, according to a great “Hangover” explainer on the blog called SeoulSearching.
Cheap, with 20 percent alcohol, “it the top choice of those eager to get black-out drunk,” says Seoul Searching.
And notice Psy’s etiquette when he’s pouring those shots for Snoop. He touches his chest with his left hand, which apparently signifies respect for his drinking pal.
Psy told CNN that he was bottoms-up when the song came out.
Of course he was.