Barbie of ‘Selma’ director Ava DuVernay sells out in first hour

Mattel’s Barbie of “Selma” director Ava DuVernay sold out within an hour.
Mattel’s Barbie of “Selma” director Ava DuVernay sold out within an hour. Twitter

When Mattel announced Sunday that they would be selling a Barbie of director Ava DuVernay, the reaction was resoundingly positive.

So positive that when the doll went on sale Monday, it sold out within an hour.

DuVernay said she had a lot of input as to what the doll looked like, and that the natural hair was a big factor for her in helping create it.

“People have really been kind embracing this doll, but it’s certainly not about me,” DuVernay tweeted Monday. “It’s about the image.”

According to Mashable, the doll was originally produced as a limited-release Barbie earlier this year.

The doll was created as part of the company’s Shero project, which honored six inspirational women in the entertainment industry.

DuVernay, who directed “Selma,” was featured in the project in part for being the first black woman nominated for Best Picture by the Academy Awards.

Monday’s release was “an expanded, mass-produced line” of DuVernay’s doll.

The doll retailed for $65 on Amazon, with all proceeds going toward two charities — Witness and Color of Change.

In an interview with “Good Morning America,” DuVernay said she wanted “every boy and girl to have one.”

“We had a couple of dolls,” DuVernay said. “None of them looked like me though.

“With the opportunity to kind of create a doll that had brown skin and natural hair, and who was directing her own movie, I thought that was an incredible opportunity.”