Waka Flocka Flame in Pine Bros commercial cracks up AMA audience

Yeah, Fergie had a teeny wardrobe malfunction and Selena shed tears over Justin. But the highlight of the night during the American Music Awards on Sunday was a commercial for Pine Bros cough drops.

The commercial features rapper Waka Flocka Flame extolling the virtues of the company’s softish cough drops that do wonders for sore throat relief.

And just how did Mr. Flame come by that sore throat? With a sideways glance he suggests that it might have something to do with whatever is shooting a tower of smoke into the air next to the sofa.

“Can’t live without my pine bruthas, straight up,” he proclaims.

Some people thought the commercial was a spoof. We did too because we’d never heard of Pine Bros until now. It’s a real company. Check out the company’s website here.

“I’m getting pine bros just because of this ad,” wrote one viewer of the commercial on YouTube.

Marketing genius, straight up.