Stargazing

Beyonce confuses fans by hawking plant-based diet while still eating meat

There’s more backlash to Beyonce’s endorsement of a 22-day plant-based diet after she says in a promotional video that she still eats meat.
There’s more backlash to Beyonce’s endorsement of a 22-day plant-based diet after she says in a promotional video that she still eats meat. Associated Press

Beyonce could have avoided a lot of criticism this week when she threw her support behind a plant-based “diet” if she’d just said upfront that she still eats meat.

Because now? People are confused.

Maybe it’s because some of her fans were upset that “Good Morning America” promoted a big “secret” coming from the singer on Monday. Then it turned out she was promoting a 22-day plant-based diet plan – not a tour, or baby.

Maybe they were so ticked off that they didn’t watch the extended video announcement of the 22 Days Nutrition plan – see it below – in which Beyonce says, “Now, you know, I still eat meat and it's all about balance, but absolutely I make better choices.”

Those probably should have been the first words out of her mouth. Because clearly, her fans are very confused.

Marco Borges, who created the program Beyonce followed and now endorses, says diary, gluten and eggs are not allowed on his 100-percent plant-based diet plan.

Or are they?

“When we founded 22 Days nutrition, we started off with the word ‘vegan’ and people were like, ‘That's really cool but vegan, man, that's tough,’” Borges says in the video.

“I realized that there was this negative connotation sort of that you had to go 100 percent in ... 22 Days is about allowing people to define plant-based living the way that works best for them.”

And for Beyonce, keeping a little meat in her diet apparently works best for her.

Vanity Fair gives her a pass for this public relations mess.

“On the surface, this may seem hypocritical,” the mag writes. “But in reality, the plan and promo are careful to skirt the whole ‘this endorsement goes against the very definition of being vegan’ issue by using the phrase ‘plant-based,’ suggesting that sure, as long as you eat a trough full of greenery, the occasional hamburger is fine.”

  Comments