Heart-stopping is the only word to describe what happened to this poor fanboy who excitedly showed off his new iPhone 6 on live TV in Perth, Australia on Friday.
He dropped it.
You could tell Jack Cooksey was nervous as he struggled to pull the tight-fitting lid of the iconic white Apple box. After waiting in line overnight, he was the first person through the doors of the Apple store and was doing Channel 9 a favor by showing off his new phone on live TV.
“I saw it hit the floor, and I was like ‘oh, no, no, no, no,’” he said.
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He told Perth Now that he “dropped it in a panic to get it open. Luckily it’s covered in plastic, so it’s fine.”
We love the TV gal’s response when the phone hit the sidewalk: “I’m not quite sure what to say right now.”