You just knew this wasn’t going to end well, right? Last week CBS decided not to use Rihanna’s intro for its Thursday Night Football broadcast of the Ravens-Steelers game in the heated aftermath of the Ray Rice domestic abuse controversy.
Talk about a public relations nightmare. The show was to begin with a portion of Jay-Z’s “Run This Town” featuring Rihanna, whose former boyfriend Chris Brown was charged with assaulting her in 2009.
And while a lot of people congratulated CBS for being very wise and prudent and taking a more serious tone with last week’s broadcast, someone forgot to ask Rihanna about the decision.
She let everyone know on Tuesday.
Sign Up and Save
Get six months of free digital access to The Kansas City Star
She took to Twitter and told her 37.2 million followers what CBS could do to itself.
“CBS you pulled my song last week, now you wanna slide it back in this Thursday?” she tweeted. “NO, F*** you! Y'all are sad for penalizing me for this.”
She added one more tweet: “Audacity.”
Within hours CBS announced that it is making permanent changes to the broadcast.
Rihanna, whose music was reportedly scheduled to be used all season, is out for good.
“Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open,” said CBS senior vice president of communications Jen Sabatelle in a statement.
“We will be using our newly created Thursday Night Football theme music to open our game broadcast.”
Can’t wait to see Rihanna’s next tweet.