When Prince died last year, fans painted their social media pages with his trademark color – purple.
The New Yorker cover wept purple tears.
In a colorful tribute, the Pantone Color Institute has created a custom purple color to honor the late superstar, who died in April 2016 from an accidental drug overdose.
“The color pays tribute to Prince’s indelible mark on music, art, fashion and culture,” Pantone said in its announcement.
The hue is named “Love Symbol #2,” a reference to the symbol Prince briefly used instead of his name.
The hue was inspired by the custom Yamaha purple piano Prince planned to take on tour before he died at age 57.
Pantone worked with the singer’s estate to create the color.
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” Troy Carter, adviser to the estate, said in a statement.
According to the San Jose Mercury News, Prince’s estate is working with various companies to also release products in the custom color.