In 1980, at the tender age of 15, Brooke Shields starred in one of the most iconic photographs in fashion history, with one of the most memorable catchphrases.
Poured into a pair of skin-tight Calvin Klein jeans, teenage Brooke teased: “What gets between me and my Calvins? Nothing.”
The ad campaign, shot by Richard Avedon, was so scandalous that some TV channels refused to air the ads.
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Now, 37 years later, Shields is 52 and tucked into Calvins again, this time a bra and panties.
And she’s still an icon.
Shields poses in Calvin Klein underwear in the new issue of Social Life magazine.
“We shouldn’t just see 15-year-old bodies. I don’t want a 15-year-old body. I don’t want to look like a little boy,” Shields told the magazine. “I have curves, and I’ve worked on my strength.”
Calvin Klein CEO Steve Shiffman revealed the company’s plan to work with Shields again at Time Inc.’s Cannes Lions Shakers & Stirrers event last week.
Shields was in the front row in February when the company’s new creative director Raf Simons debuted his first collection. The Belgian fashion designer paid homage to her iconic ad campaign for the company in the show, even using one of her Avedon photos on labels for his new jeans.
At that time Shields told WWD that Simons had asked her to be part of her vision for the label, but offered no details. “I think this is going to end up taking more of my time than I realized,” she said.
Two years ago Shields told Fox News that she could still zip into those skinny jeans she wore as a 15-year-old.
“It’s not pretty, but if I lie down, and I suck in, I can get ‘em zipped up,” she said. “I did it once, and I proved something to myself. I’m not sure what. And then I folded them back, put them in the archives, and then gave the other pair to the Met.”
Social Life asked Shields, the mother of two daughters ages 11 and 14, if she would allow them to model and act like she did at a young age. The Princeton grad said she won’t allow them to work in the business until they graduate from college.
“It’s a cutthroat and demoralizing business,” Shields told the magazine. “Plus, they want you when they want you, and you have to be there for auditions and work, and my kids aren’t missing school.”