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American Egg Board poaches Kevin Bacon for new ad campaign

This image provided by the American Egg Board shows a print ad featuring actor Kevin Bacon. The American Egg Board is launching a series of online ads featuring the Footloose actor and plenty of puns on his last name. The campaign, which will also include magazine ads, comes at a promising time for the egg industry, with the nations protein craze helping fuel sales after decades of declining consumption.
This image provided by the American Egg Board shows a print ad featuring actor Kevin Bacon. The American Egg Board is launching a series of online ads featuring the Footloose actor and plenty of puns on his last name. The campaign, which will also include magazine ads, comes at a promising time for the egg industry, with the nations protein craze helping fuel sales after decades of declining consumption. American Egg Board

The folks at the American Egg Board have announced plans to use Kevin Bacon in a new print and online ad campaign.

One question: What took them so long?

“With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign,” the “Footloose” actor said in a statement.

“I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”

He’s good, right?

The Egg Board makes good use of bacon-and-eggs puns.

The online commercial shows a woman scrambling eggs for breakfast when Bacon suddenly appears, lying on the kitchen counter behind her.

At one point she leans in and takes a long, sexy whiff of the actor and says she loves the “smell of bacon.”

Bob Krouse, CEO of Midwest Poultry Services, an egg producer in Mentone, Indiana, told CBS News that he’s glad to see the edgy marketing.

“I always felt like egg farmers were too conservative,” he said.

We’ll take a side of Bacon, please!

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