Moms angry with Lands’ End for sending them ‘obscene’ GQ mag

What a fun back-to-school week already. Lands’ End sent a copy of GQ’s July issue to some of it customers, kind of a thanks-for-spending-more-than-$100 bonus.

But oops! Some of those customers, who buy school uniforms from the retailer, didn’t like what they saw on the July GQ cover: Model Emily Ratajkowski topless, wearing a floral lei covering her, uh, bits.

You could almost hear the screaming in the Facebook comments left on the Lands’ End Facebook page.

“My 14-year-old son brought in the mail today & was quite disturbed & fascinated by a 'gift' Lands End sent us — a copy of GQ magazine with an absolutely OBSCENE cover!!!" wrote one mom.

Wrote another: “I ordered Christian private school children’s uniforms from your company and you sold my home address to a magazine company that peddles in soft porn for men???.”

The New York Times reported that the GQ-Lands’ End promotion was intended to reward customers with magazines “highlighting fashion and lifestyle topics.” In the past, customers have received copies of Self, Glamour and Vogue.

This time, Lands’ End president and CEO Edgar Huber issued an apology letter to the company’s “valued school uniform customers.”

“We are truly sorry this magazine was sent to you,” he wrote. “There are simply no excuses; this was a mistake.”