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OK Go makes umbrellas stars in its new viral video

OK Go chooses to play with umbrellas for its new music video.
OK Go chooses to play with umbrellas for its new music video.

Each time OK Go releases a new video, it begs the question: Will it top the one before?

The four-man rock band who made treadmills a musical art form posted its video to “I Won’t Let You Down” Monday; it already has more than 2.8 million views.

According to Rolling Stone, the video was created using a custom “multi-copter camera” that can easily zoom around the scenes and above them. Besides the cool little scooters called UNI-CUBS that the band members ride on, umbrellas are the main characters here. But you need to watch to the end to get the full effect. Rolling Stone reports that “the grand finale was stitched together from 44 separate takes (using 2,328 people).”

“I Won’t Let You Down” is from the band’s latest album, “Hungry Ghosts,” which was released Oct. 14. It is the quartet’s first album since 2010. Earlier, the band released a perspective-bending video with “The Writing’s on the Wall,” its single from the album.

OK Go consists of bassist Tim Nordwind, who built the band in 1998 with singer Damian Kulash. The two met at a Michigan arts camp when they were 11-year-olds. Other members include drummer Dan Konopka and keyboardist/guitarist Andy Ross, who have remained the core lineup since 2005.

“There are some bands out there who don’t want to make movies or get into crazy art and science projects, they just want to play their guitars. I understand that,” Nordwind said in an interview with The Star earlier this month. “But we’re the type of people who want more than that.”

OK Go last played in Kansas City in August at The Riot Room.

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