Blue Valley North grad Brad Bosley is getting good at this Super Bowl commercial contest thing.
It started a few years ago when Bosley, studing at the AFI Center for Advanced Film and Television Studies in Los Angeles, co-wrote a comedy short, "The Lutheran," that won Best of Fest at the 2008 Kansas City Filmmakers Jubilee.
"A young producer saw it and called me out of the blue," recalled Bosley. "He said, 'I'm producing a handful of commercials for this contest,' want to help?"
So Bosley wrote a Doritos ad. He liked the experience and decided, next time there was a contest, he'd enter.
"I was in the top 10 in a Super Bowl contest at GoDaddy.com," said Bosley, whose dad and uncle run Bob Jones Shoes in downtown KC. "My visual style works with a certain kind of commercial, especially the kind that does well at the Super Bowl. Broad, physical comedy works, so I wanted to do something that had a lot of that."
Enter Pepsi Max. The diet drink joined Doritos this year in sponsoring a make-us-an-ad contest. The two top vote-getters will be shown on Super Bowl Sunday, as will one that the judges like but didn't make the top two in voting.
"I think I've talked to everybody I've ever met to get them to vote," Bosley said.VIDEO: Watch the commercial
The setup might be a little hard to grasp at first — girlfriend wants boyfriend to eat right, and punishes him when he doesn't — but it actually doesn't matter because the payoff is so good.
It appears his ad is running first in the balloting. And that's only right, because his is by far the best of the bunch.
So how'd Bosley make the ad?
"It took me about a month from start to finish. A week or so trying to come up with the idea, fine tune the script. A couple of weeks to pull together cast and crew. Another week in post. It was a small production. My primary collaborators were a cinematographer and an editor I went to AFI with. They worked for free and will get a percentage of the money I made as a finalist, and if I get a top prize they'll share in that. The actors also worked for free. My younger brother was in an improv class with two of them ... I only had to pay a few minor crew people. It was mostly favors."
And what does Bosley do the other 11 months of the year?
"I've been lucky to have enough money saved up to focus on my own projects," he said. "Hopefully, fingers crossed, being a finalist will help open some new doors."