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Posted on Tue, Nov. 11, 2008 10:15 PM
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NASCAR expresses dismay over channel switch

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Going by the television ratings, NASCAR Sprint Cup racing is second only to the National Football League in popularity. But that wasn’t enough to keep ABC tuned in Sunday.

ABC’s decision to switch the end of Sunday’s race to ESPN2 still had many in auto racing talking. That includes NASCAR chairman and chief executive officer Brian France, whose displeasure was apparent.

“Well, we didn’t like it,” said France during a teleconference Tuesday to talk about the season-ending weekend at Homestead-Miami Speedway. “That was not what we had anticipated.”

The situation evolved late in Sunday’s Sprint Cup race at Phoenix International Raceway — the second-to-last race of the season and a key race in determining this season’s points champion.

With 34 laps remaining in the race, ABC, which had been broadcasting the race, switched the event over to one of its cable properties, ESPN2. ABC went on to show “America’s Funniest Home Videos.”

Left in the lurch were NASCAR fans without cable TV or those recording the race.

Rick Hendrick, the owner of Hendrick Motorsports and the car of Jimmie Johnson — Sunday’s race winner — said that the channel switch did not show much respect for the NASCAR series or its fans.

The switch also didn’t sit well with Johnson, who is on the verge of winning a third straight Sprint Cup championship.

“It’s still somewhat on a prime channel of course on ABC, but to go to ‘America’s Funniest Home Videos?’ That one hurts, no doubt,” Johnson said. “We have a lot of characters. Why do we need that show?”

Driver Jamie McMurray, who finished third on Sunday, looked a bit stunned when he found out about the switch.

“It seems a little odd to me, as big as NASCAR is and as many people as watch the sport, I can’t imagine being a race fan and being on the East Coast and trying to watch this and then going to that,” said McMurray, a native of Joplin, Mo.

“I mean, maybe if the President was going to talk, maybe if something big had happened, but I can’t believe that ‘America’s Funniest Home Videos’ would take priority over us.”

ABC issued a brief statement about the change. The statement shuttles blame to the length of the race, which was twice delayed by red flags.

In its statement, ABC spokesperson George McNeilly said, “ABC’s entertainment viewers and NASCAR fans were both served well in a tough spot.”

France said that NASCAR would attempt to head off such moves in the future.

“It is imperative that we work closely together with them for scheduling,” he said. “But the most important thing is while we’re not pleased with what happened on Sunday, our interests are very much in line, and they do not want to do anything but the best coverage for our race fans.”

To reach Jim Pedley, motorsports reporter for The Star, call 816-234-4860 or send e-mail to jpedley@kcstar.com

Posted on Tue, Nov. 11, 2008 10:15 PM
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