- HOME
- NEWS
- SPORTS
- BUSINESS
- FYI/LIVING
- ENTERTAINMENT
- OPINION
- JOBS
- CARS
- REAL ESTATE
- RENTALS
- CLASSIFIEDS
- SHOPPING
- EXTRAS
'); } -->
OAKLAND, Calif. | There was an Al Davis sighting around here not too long ago.
Sitting in the passenger seat of a golf cart parked between two practice fields, Davis, the 79-year-old Raiders managing partner, watched his team work out against the San Francisco 49ers at Oakland’s training camp in nearby Napa.
Davis, who uses a walker to get around these days, chatted with 49ers general manager Scot McCloughan, whose father, Kent, is a longtime Raiders scout and former Oakland cornerback, and he spoke with other Raiders personnel.
When practice ended, Davis, rarely seen in public anymore, vanished — most likely to his office to watch video of the workout.
There is no doubt Davis is still in charge of the Raiders, even at his age, even if he’s barely visible to those on the outside and had not addressed reporters for more than a year until he issued a statement after Gene Upshaw’s death last week.
“This is still his baby,” said Hall of Fame cornerback Willie Brown, now a Raiders assistant coach. “He’s going to run it as he sees fit. By bringing in new players, by bringing in new coaches, Mr. Davis will do anything there is to help us win.”
In other words, “Just Win, Baby.”
That may be the watchword of the Raiders, but the franchise hasn’t lived up to the mantra in recent years. Since losing to Tampa Bay in the Super Bowl following the 2002 season, Oakland is a league-worst 19-61 and has gone through four head coaches. But Davis isn’t going anywhere, and without an apparent succession plan in place, there’s little indication the franchise will pull out of its malaise.
“Just Win, Baby” might ring hollow today to those outside the Raiders organization, but those three words have defined the rebellious and contentious Davis for more than 40 years.
Hall of Fame wide receiver Fred Biletnikoff distinctly remembers the first time he heard Davis utter the phrase.
It was training camp 1965. A brash, young Davis, the club’s coach and general manager, stood at the front of a meeting room, glared at a collection of trembling players and growled.
“I was just a rookie, and that’s all he cared about and all he talked about … ‘Whatever it takes to win’ … ‘Just Win, Baby’ …. and he got guys who had that demeanor to pull it off,” recalled Biletnikoff, who later would become MVP of Super Bowl XI.
Coach Tom Flores heard the expression during the trophy presentation after Davis’ Los Angeles Raiders beat Washington in Super Bowl XVIII.
“The team was teasing him about the size of the ring they’d be getting,” said Flores, head coach of the last two Raiders Super Bowl champions, “and all he said was, ‘Just Win, Baby.’”
• • •
That celebration in Tampa nearly a quarter-century ago was one of the last hurrahs for Davis and the Raiders.
Except for a brief blip during 2000-02 when Rich Gannon quarterbacked the Raiders to three AFC West titles and a fifth Super Bowl appearance, the club has deteriorated from one of the most dominant franchises in pro sports history to one of the most ridiculed.
“The mystique right now is just a memory,” said Flores, now the analyst for the Raiders’ radio broadcasts.
During an incredible run from 1963 to 1986, no team in the NFL could match the Raiders’ supremacy under Davis’ heavy-handed reign, as head coach during the first three seasons and as the club’s managing partner ever since.
@Nyx.CommentBody@