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OKLAHOMA CITY | They’d lined up early waiting to see him, hoping for a glimpse and a handshake and maybe a quick word.
The National Cowboy & Western Heritage Museum sat ready for his arrival: The security officials in the cowboy hats and boots on the lookout, finely carved statues as a backdrop, the fans with their “OU” shirts whispering his name, officials conferring on when he might walk through the door, the tables set, the podium where he’d rally the base decorated and waiting.
And then Bob Stoops appeared, smiled wide and moved through the crowd — and there it was, in some of the comments folks muttered, in the looks Stoops gave to certain questions, in the very Oklahoma air that’s bred big expectations: The sense that the man everyone had come to see was living under the only shadow he couldn’t outcoach, outrecruit or outwork.
His own.
Oklahoma ain’t Missouri or Kansas. Here, where the dust bowl defined a state and beating Texas became a religion, winning five Big 12 championships in eight years is no longer enough.
In Oklahoma, a stranger can’t drive four miles through the dusty terrain without sports radio giving voice to fans still complaining about last year’s 48-28 loss to West Virginia in the Fiesta Bowl.
In Oklahoma, Bob Stoops — even after winning the 2000 national championship in only his second year on the job — isn’t just the golden child who delivered Sooners football back where it belonged. He’s also the guy who hasn’t done it again.
“There are very few programs like ours where people think of this as not being successful,” said Rick Knapp, executive director of the Touchdown Club, an Oklahoma alumni organization. “That’s really unfair and tough, but when you set the bar so high — and high early — that’s what you get.”
Back at the museum, Stoops was about to step up before that podium and in no uncertain terms remind all these folks just what he and his boys had accomplished.
“Believe me,” he’d tell them, “We’re also pursuing a national championship. That’s our ultimate goal. But those Big 12 championships don’t come by easily, either.”
But first, as he moved down the hallway chewing gum and ignoring the pop of flashbulbs, there was a moment’s glimpse of a man moving under the weight of his own success.
In this one moment, Stoops looked smaller than usual. His face held a slight grimace. And behind him, over his left shoulder, was a giant statue of a daunted-looking Abraham Lincoln, his face stern.
The inscription next to it was meant for the president, but it could apply to the Oklahoma football coach as well:
It read: “His shoulders revealing the burden of his office.”
• • •
How quickly they forget.
Before Stoops arrived in 1999, the Sooners had not had an outright winning season since 1993. Their record during that stretch was 23-33-1. They reached only one bowl game during that run, the 1994 Copper Bowl, which they lost 31-6 to BYU.
“Most people thought, hopefully, we can get back to being competitive in the South,” Knapp said. “The goal was to be able to beat Texas. Back then, that was it.”
Even that hadn’t gone well, with Texas posting a 6-2-1 record in the Red River Shootout from 1990-98.
Stoops went about building a team that could change these things. He hired a good chunk of Bill Snyder’s staff from Kansas State. He recruited a kid playing quarterback at a community college in Utah named Josh Heupel. He looked folks in the eye and told them what they needed to hear:
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