Sam Mellinger

July 11, 2014 4:41 PM

Doing it his way makes LeBron’s return to Cleveland all the more remarkable

LeBron James is leaving the beaches of Miami and taking his basketball talents to the rust belt of Cleveland, and the shocker is that he was able to do this in his way, on his terms. If it’s true that no athlete of this generation has faced the specific scrutiny of LeBron, it is also true that no athlete has done a better job of controlling his own message. The entire sports world was after his story this week, and he was still able to tell it in his own words.

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