Red Zone

April 25, 2013

Chiefs launch rewards program for season-ticket holders

The Chiefs on Thursday unveiled the Chiefs Kingdom Pass, a new program that provides benefits for season-ticket holders.

Red Zone

The Chiefs and NFL by beat writer Terez Paylor

The Chiefs on Thursday unveiled the Chiefs Kingdom Pass, a new program that provides benefits for season-ticket holders.

Season-ticket holders will have a personalized website at

chiefskingdompass.com

, which will display their exclusive benefits.

As an enhancement to the ticketless technology that was introduced in 2012, the Chiefs have developed a rewards program that allows season-ticket holders to earn points for team-related interactions, such as arriving early to games; attending training camp; purchasing tickets, concessions or merchandise; and participating at non-gameday events throughout the year.

Season-ticket holders can also redeem points for prizes and experiences, including game-issued jerseys, pregame sideline passes and autographed memorabilia.

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