July was a miserable month for the Royals, but they were still the kings of TV.
In fact, Royals games were the No. 1 program on all six nights they played while the Republican National Convention and Democratic National Convention were being held. This is according to Fox Sports Kansas City, which got its numbers of the Kansas City market from Nielsen.
On all six of those nights, the Royals games beat the combined ratings for Fox News, MSNBC and CNN. Five of those Royals games had better ratings from 9 p.m. to 10 p.m. than the ABC, CBS and NBC affiliates. The exception was last Tuesday’s 13-0 loss to the Angels at Kauffman Stadium.
To be fair, when you add up those six networks for the one hour that overlapped a Royals game, politics was a bigger draw.
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However, the Royals are averaging a 12.0 rating (108,000 households), which is the best local-market rating in baseball. The Cardinals are No. 2.
Those numbers stayed fairly consistent during the conventions, and I heard from quite a few people who were flipping back and forth between the games and convention.
Here is the breakdown each night (the Royals played one day game and went to the White House during the RNC):