The Big 12 Tournament has a $13.3 million economic impact on Kansas City said Ronnie Burt, president & CEO of Visit KC, the region’s convention and tourism bureau.
“A bump up from last year,” Burt said.
This year’s tournament marks the 20th in league history and 15th contested in Kansas City. The first six were played at Kemper Arena. Five of the next seven were played at Dallas and Oklahoma City. This marks the seventh straight year the men’s tournament has been played at Sprint Center.
It will be played at Sprint Center through 2020.
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“Kansas City prepares and gets excited this championship all year long,” Kansas City Mayor Sly James said.
Next year will be especially busy with Kansas City serving as host for the Midwest Regional two weeks after the Big 12 Tournament.